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Residential. Rural. Equine. Marketed with A Higher Standard.

PinkLady Properties is a team built for sellers who want maximum exposure and buyers who want a real edge. From clean, modern homes to complex horse properties—our strategy is intentional, our communication is clear, and our marketing is built to perform.

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What We Do

The PinkLady Advantage

Most teams market homes. We build campaigns.

  • Marketing that actually reaches buyers (not just a sign + MLS upload)

  • Pricing strategy backed by real market behavior

  • Offer strategy that protects your bottom line

  • Clear communication, tight timelines, no chaos

  • Deep experience with rural + equine property details (land, outbuildings, arenas, fencing, zoning considerations)

Selling a Home?

You’ll get a premium marketing plan and a team that runs point—so you’re not chasing updates or wondering what happens next.

Selling a Horse Property?

Horse properties are not “just another listing.” The buyer pool is different. The marketing must be different. The details matter.

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How We Work

A process built to feel simple—even when the deal isn’t.

1) Strategy First - We start with goals, timeline, and market position.

2) Build the Plan - Pricing + prep + marketing calendar + showing strategy.

3) Launch Like a Brand - Photos, video, ad strategy, email promotion, and targeted outreach.

4) Negotiate Like It Matters - Clean terms, strong protections, and clarity on risk.

5) Close with Control - Deadlines managed. Details handled. No surprises.

WHAT OUR CLIENTS SAY

We recently sold our home and had the absolute pleasure of working with Cailyn and her team. From start to finish, they made the entire process smooth, stress-free, and even enjoyable. Cailyn brought a perfect mix of professionalism, market expertise, and genuine care for our goals. From our first meeting, it was clear she was highly knowledgeable and well-prepared. She provided a thorough market analysi...

— Ashley E.

WHAT OUR CLIENTS SAY

Working with Cailyn has been an absolute pleasure! From the moment we started working together, she made me feel supported and heard. Her knowledge of real estate is unmatched, and she has this amazing way of breaking things down to make the process so much easier to understand even when it feels overwhelming. She’s always quick to respond to my questions - which i had plenty of, and goes above and beyon...

— Catherine S.

WHAT OUR CLIENTS SAY

I can’t say enough good things about Cailyn as a real estate agent! From the very beginning, she was incredibly professional, knowledgeable, and attentive to all our needs. Cailyn took the time to understand exactly what we were looking for and worked tirelessly to find the perfect home for us. Her communication skills are top-notch; she kept us informed every step of the way and was always available to ...

— Logan G.

WHAT OUR CLIENTS SAY

Cailyn and the team were outstanding to work with, persistence paid off and we were able to find the best option that fitted our needs and budget. Would recommend them to and prospective home buyer.

— Martin C.

WHAT OUR CLIENTS SAY

Cailyn was great to work with. She is knowledgeable, gave guidance when appropriate, and was always available. She answered all of our questions in a professional, kind way. She was always right on top of what was happening in the moment. We felt we could trust her and rely on her. We would not hesitate to highly recommend her.

— Ann W.

WHAT OUR CLIENTS SAY

What are the most critical things you need from a Realtor? Knowledge, Integrity and Hustle. PinkLady Properties has all three. Cailyn works so hard and her high energy is inspiring. I wouldn't think of buying a horse property or farmette in WI with anyone else.

— Catherine F.

WHAT OUR CLIENTS SAY

Cailyn is a tireless realtor, who has the most creative solutions to any problem that may arise during your realty process! She is calm, thoughtful, forever available and completely has your back and advocates for you. We hire realtors because most of us don't know this arena of work, and I cannot recommend her enough to get you through the process! She found my dream home for me because she listened to ...

— Rachelle F.

WHAT OUR CLIENTS SAY

Cailyn, I can't thank you enough for helping my family through this process! When it was time I knew exactly who to call, and you exceeded all our expectations! We feel so comfortable with you, and you are such a positive light in a stressful time. You are awesome!

— Karen

WHAT OUR CLIENTS SAY

I could not have had a better agent to guide me through this process! I appreciate all the work you put it, Cailyn, so that we arrived at each showing already equipped with all the prep work completed- it allowed me to make an informed decision and properly weigh my options along the way. Thank you for helping me get my dream home -I’m so excited to finally be a homeowner!

— Jenna

Want the Game Plan?

Get our seller checklist or buyer strategy guide—built for Wisconsin and updated for today’s market.

Partner with Our Expert Team

Whether you’re buying your first home, selling a property, or searching for the perfect farm, we're here to guide you every step of the way with honesty, exceptional service, and a seamless, stress-free experience.